Kantala Spirits introduces non-alcoholic Gracia Cero

Kantala Spirits has expanded into the zero-alcohol segment with the launch of Gracia Cero, positioned as India’s first non-alcoholic agave based drink. The product targets consumers seeking moderation or temporary abstinence, including those participating in initiatives such as Dry January or adopting more mindful drinking habits.

Gracia Cero contains zero percent alcohol and is completely sugar-free, with the company stating it delivers four calories per serving. The brand is being positioned not as a substitute for alcohol but as an alternative option for social and professional settings where consumers may prefer to avoid alcohol without opting out of shared drinking occasions.

The launch reflects a broader shift in India’s urban beverage market, where wellness-led choices and low- or no-alcohol options are gaining traction alongside traditional alcoholic products. Gracia Cero is intended for use at parties, workplace gatherings and everyday social occasions, addressing a growing demand for inclusive beverage choices.

The product is available in two variants, Raw ‘n’ Wild Mango and Pineapple Piñata, marking an effort to bring familiar, fruit-forward flavours into the emerging zero-alcohol agave category. With this launch, Kantala Spirits joins a small but growing group of companies exploring non-alcoholic alternatives within India’s evolving drinking culture.