Kati Patang launches Freedom Lager Motoverse

Kati Patang Lifestyle Ltd. has launched Freedom Lager – Motoverse edition, a beer positioned as an expression of motorcycling culture and community-led lifestyle experiences. The first-of-its-kind product made its debut at Motoverse 2025, a three-day immersive motorcycling festival held in Goa that brought together thousands of riders and enthusiasts for rides, races, workshops and live performances.

Freedom Lager is light-bodied and corn-kissed brewed using locally sourced, non-GMO Indian corn. Designed to be crisp, refreshing and sessionable, the beer is crafted for explorers and reflects themes of independence, discovery, creativity and cultural belonging. Reinforcing responsible consumption, the packaging carries the message “Don’t mix beers with gears,” highlighting safety while celebrating the spirit of exploration.

Motoverse represents Royal Enfield’s broader mission of building motorcycling culture beyond machines, serving as a convergence point for diverse affinity groups and sub-cultures united by a shared passion for pure motorcycling. The association underscores Freedom Lager’s alignment with experiential and community-driven platforms.

Shantanu Upadhyay, Co-founder & CEO, Kati Patang Lifestyle Ltd., said, “By launching the Freedom Lager Motoverse edition, we are deepening our commitment to experiences and communities that bring people together through music, art, movement and discovery. We intend to scale Freedom Lager across India over the next three years with a strong focus on community relevance, responsible consumption and cultural credibility.”

The rollout begins in Goa, with plans to expand to three to four additional markets over the next six to nine months.