Kingfisher Smooth launches in Karnataka

United Breweries Limited (UBL), part of the Heineken Company, has announced the launch of Kingfisher Smooth in Karnataka. A strategic innovation within the Kingfisher portfolio, the new product strengthens the brand’s presence in the mainstream strong beer segment.

Developed for younger legal-age drinking consumers who prefer a smoother and more approachable beer experience, Kingfisher Smooth delivers a balanced profile without compromising on taste. Brewed using imported hops and with no added sugar, it offers a clean, smooth taste while retaining the strength preferred by strong beer consumers.

Speaking on the launch, Vivek Gupta, Chief Executive Officer, United Breweries Limited, said, “Karnataka and Bengaluru in particular, has been home to Kingfisher and has played a key role in shaping both the brand and India’s beer culture. Building on the encouraging early response to Kingfisher Smooth in Rajasthan, the launch in Karnataka marks a natural next step as we scale the brand in an important market for us. Kingfisher Smooth strengthens our mainstream portfolio and is an outcome of consumer insights, research and testing, bringing together a superior brew and packaging designed to broaden choice for today’s beer drinkers.”

While Kingfisher Strong remains the benchmark for a classic, full-bodied beer, Kingfisher Smooth expands the flagship brand’s portfolio, reinforcing UBL’s commitment to innovation and consumer centricity.Kingfisher Smooth will be available across leading retail outlets in Karnataka and will be priced at Rs  100 for a 330 ml can, Rs 120 for a 330 ml bottle, Rs 155 for a 500 ml can, and Rs 200 for a 650 ml bottle.