Larsa Pippen launches ultra-premium Olujo Tequila

American television personality and entrepreneur Larsa Pippen has entered the spirits market with the launch of Olujo Tequila, an ultra-premium añejo expression created in collaboration with co-founders Adam Weitsman and Oliver Camilo.

Unveiled this week, Olujo Tequila debuts with a single añejo offering. It is produced from Blue Weber agave grown in the mineral-rich highlands of Los Altos, Jalisco, and slow-cooked in stainless steel autoclaves. The spirit undergoes double distillation in copper pot stills, followed by 18 months of ageing in American oak barrels, and is bottled at 40 percent ABV.

The packaging, a distinctive ceramic bottle with a sculptural design by Ivan Venkov and produced by Anfora, a century-old ceramic house in Hidalgo, Mexico, reinforces the brand’s focus on artisanal quality.

Making a bold entry into the high-end segment, the 750 ml ceramic decanter retails at $500. The tequila is available in select markets, including New York and Miami, with direct-to-consumer shipping offered via the brand’s website across the US.