León Y Sol launches ‘world’s first’ alcohol-free tequila

León Y Sol, the pioneering tequila and lifestyle brand, has officially launched NeQuila, billed as the world’s first alcohol-free tequila made from real tequila. NeQuila begins its life as traditionally distilled agave spirit in Mexico before undergoing a proprietary alcohol-removal process, preserving the full flavour, bite, and depth of the original, minus the alcohol.

This disruptive innovation is 100 percent additive-free, with no artificial flavours or shortcuts. The essence of the agave remains untouched, creating a zero-proof spirit that sips smoothly and mixes effortlessly, offering a true tequila experience without compromise.

“This is a line in the sand,” said Bobby Marhamat, CEO of León Y Sol. “NeQuila is for anyone who wants to drink differently.”

Available for limited pre-orders starting August 4, early supporters will receive VIP access to the official NeQuila launch party, an exclusive celebration of cultural reinvention and bold taste.