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Legacy launches The Buddy Pack
Legacy, Bacardi’s first-ever made in India premium whisky, has launched The Buddy Pack, a 180ml single-serve format designed for convenience without compromising quality. Staying true to its tagline “Your Perfect Companion Anytime, Anywhere”, the pack caters to spontaneous moments — from after-work gatherings to weekend getaways and intimate celebrations.
Blended with Scottish and matured Indian malts along with select Indian grains, The Buddy Pack delivers Legacy’s smooth, balanced profile in a portable size.
“With The Buddy Pack, we’re bringing LEGACY closer to our consumers’ everyday moments in a way that’s convenient, stylish, and true to the brand’s premium ethos. It’s compact in size but big on character, just like the friendships and memories it’s meant to be part of,” said Sreekanta Dash, Senior Brand Lead – Domestic Dark Spirits, Bacardi India.
The new format is now available in key markets including Uttar Pradesh, Rajasthan, Madhya Pradesh, and parts of Maharashtra, making premium indulgence more accessible on the move.