LEX by Nemiroff launched in GTR

LEX by Nemiroff, the ultra-premium vodka brand from Ukraine, has officially launched in global travel retail through a strategic partnership with leading distributor Gebr. Heinemann.

As of Q2 2025, the 1-litre bottle of LEX joins Heinemann’s global assortment, marking a pivotal milestone in Nemiroff’s international expansion. The listing is already live in key travel hubs across Germany, Poland, Lithuania, Bulgaria, Azerbaijan, Romania, and Turkey.

The collaboration was unveiled at Hamburg Airport with an immersive pop-up tasting, followed by activations at Düsseldorf Airport in April and May. The brand is set to expand its visibility during the peak travel season at Munich Airport from August to September, aligning with Oktoberfest.

Further activations are planned in Vienna, Baku, Almaty, and Istanbul throughout 2025, culminating in a flagship pop-up at Frankfurt Airport in early 2026.