Loca Loka tequila debuts in India

Loca Loka, the tequila brand co-founded by entrepreneur Harsha Vadlamudi, actor Rana Daggubati and composer Anirudh Ravichander, has officially launched in India following its international debut in late 2024 across the US and Southeast Asia.

Imagined in India and distilled in Mexico, the brand enters the market with its Blanco and Reposado expressions, produced authentically in Jalisco, Mexico, under the expertise of third-generation distiller Willy Bañuelos Ramírez.

The India debut was marked by exclusive tasting events featuring curated serves that highlighted the Blanco’s bright agave character and the Reposado’s oak-matured complexity. The celebrations continued with a sit-down dinner in Delhi and an immersive party in Mumbai, created in collaboration with technologists and mixologists to showcase Loca Loka’s vibrant aesthetic through sound, lighting and interactive design.

“Loca Loka is a business built on craft and clarity that ranges from sustainable agave sourcing to barrel strategy and global placement. India is a market that’s shifting to premium, and our rollout is designed to meet that shift with measured distribution and trade partnerships that respect the category,” says Co-founder and CEO Harsha.  

Rana added, “Storytelling is the spine of this brand because it’s not just a bottle, it’s a cultural remix. Loca Loka lets us celebrate two worlds at once: Mexico’s terroir and India’s colour and rhythm. The launch will be a narrative in motion.”

“The first sip tells you what careful distillation and intelligent maturation can do. Our Blanco and Reposado are crafted to deliver clear agave expression with layered subtleties making them bottles that perform both on the rocks and in signature cocktails. And here’s a little secret: the yeasts actually ferment better with music. This time, they worked to a playlist of my own tracks. Let’s just say the tasting notes might hit a few unexpected high notes” said Anirudh.

Loca Loka will first be available in Delhi, Mumbai, Bengaluru and Hyderabad, as well as at major airport duty-free stores. The rollout will be supported by targeted B2B partnerships across premium bars, hotels and travel retail, alongside a calendar of curated tastings and city activations through 2026.