Maya Pistola launches Cabrón Destilado de Agave

Maya Pistola Agavepura has expanded its agave portfolio with the launch of Cabrón Destilado de Agave, a new expression crafted specifically for bars, bartenders, and India’s rapidly evolving cocktail culture. The spirit has been introduced in Maharashtra and Goa as the brand’s most accessible, free-spirited offering yet.

Positioned as the “fast-pouring, no-rules sibling”, Cabrón aims to take agave to a wider audience without compromising authenticity. Its name draws inspiration from the Mexican-influenced TV show ‘Narcos’ and reflects a playful attitude. While Cabrón literally translates to “male goat”, it is commonly used among friends to mean “dude” or “mate”, a nod to the banter and camaraderie that fuel memorable nights out.

Priced at ₹1,610 in Goa and ₹2,200 in Maharashtra, the 750 ml, 40 percent ABV spirit offers smooth, naturally sweet-and-spicy notes designed for shots or cocktails.

Commenting on the recent launch, Rakshay Dhariwal, Founder and Managing Director of Maya Pistola Agavepura, said, “Agave is gaining immense popularity in India, growing in double digits and recently overtook even gin, capturing the curiosity of new-age drinkers, a clear sign that the trend is here to stay. What’s missing, though, is an offering that preserves quality while breaking the price barrier. That’s where Cabrón steps in as a bold blanco that keeps the party going.”

Echoing the sentiment, Kimberly Pereira, Chief Operating Officer of Maya Pistola Agavepura, said, “Agave has evolved from a niche category into a cultural movement in India. We’ve seen incredible growth in how people are experimenting with agave, from premium sipping experiences to creative cocktails. With Cabrón, we wanted to create something that carries the same Pistola DNA of craft and quality but with a more playful, rebellious spirit, something that’s for everyone, everywhere.”