Modi Illva unveils Rockford Imperial Reserve

Modi Illva has launched Rockford Imperial Reserve, a premium variant of its flagship whisky brand, marking the House of Rockford’s expression in over a decade.

Since its introduction, Rockford has maintained a strong and consistent presence in a highly competitive category. Its Classic and Reserve variants have shaped Rockford’s reputation for excellence, earning consumer trust and enabling it to become one of the few IMFL brands to achieve millionaire status. With Imperial Reserve, the brand now expands its portfolio with an offering for premium whisky consumers.

Rockford Imperial Reserve is crafted with a higher malt content than Rockford Classic and Rockford Reserve, positioning it as the pinnacle of the Rockford range. The elevated malt concentration enhances the whisky’s flavour profile, adding vibrancy, richness and depth, while reinforcing Rockford’s commitment to superior quality and meticulous craftsmanship in the IMFL category.

Abhishek Modi, Managing Director of Modi Illva, said, “We are excited to launch the Imperial Reserve, an exceptional blended whisky, from the House of Rockford. The Imperial Reserve would aim to cater to consumers who seek the royal experience with a touch of vibrancy and richness that matches the grandeur of the liquid inside.”

Designed for the evolving Indian consumer, Rockford Imperial Reserve brings a fresh dimension to India’s diverse drinking culture. Its distinct identity is expressed not only through its blend but its striking presentation, featuring a regal wyvern emblem, embossed seal and bold, premium packaging.

Priced at ₹1,280 in Delhi, Rockford Imperial Reserve offers an elevated yet accessible premium choice. With its higher malt content, impactful design and refined character, the new expression sets a fresh benchmark for the segment.