Monika Alcobev ties up with Jinro Soju for India

Monika Alcobev Ltd. has announced a strategic partnership with Jinro, South Korea’s iconic Soju brand, marking a significant milestone in Jinro’s expansion in India. Under the collaboration, Monika Alcobev will oversee the import, distribution and marketing of Jinro across major Indian cities.

The collaboration reflects a shared focus on long-term brand building, premium category development and sustainable market scale further reinforcing Monika Alcobev’s position as a preferred partner for global alcobev brands seeking a compliant and trusted entry into India.

“We are proud to add Jinro to our premium portfolio lineup,” said Kunal Patel, Managing Director of Monika Alcobev. “Soju has evolved from a regional favourite to a global phenomenon, and Jinro continues to lead that transformation. This partnership reflects our market alignment, and our capability to build and scale premium global brands in India.”

Echoing the momentum in the category, Hemang Chandat, Chief Commercial Officer at Monika Alcobev, noted, “Demand for Soju is accelerating rapidly in India. With Jinro, we are bringing the category’s most recognised and trusted name to market. The timing is ideal for scale, and we expect strong momentum from consumers.”

David, Export Manager of HiteJinro Co., Ltd., maintained, “We are delighted to introduce Korea’s No.1 Jinro Soju to Indian consumers through Monika Alcobev’s extensive distribution network and strong market presence. India is one of the world’s largest spirit-consuming nations, and together with Monika Alcobev, our Jinro Soju will achieve remarkable growth in this vast market.”

The rollout will commence in key metros, including Delhi, Haryana, Chandigarh, Uttar Pradesh, Mumbai, Bengaluru, Hyderabad and Goa, followed by a phased expansion into Tier I and II cities. The launch will be supported by immersive consumer activations, cultural collaborations and bar programmes aimed at bringing authentic Korean experiences to India.

Jinro’s popular Soju variants, Chamisul Fresh, Green Grape, Plum, Strawberry and Peach, will be introduced as part of the launch, catering to both existing Soju enthusiasts and new consumers exploring Korean spirits.