Monika Alcobev to launch Amrut Expedition in travel retail

Monika Alcobev has been chosen as the exclusive travel retail launch partner for Amrut Expedition, a rare 15-year-old single malt whisky. With only 75 bottles released worldwide, the expression is priced at over $12,500, marking a significant milestone in India’s premium whisky narrative.

The launch will be led through high-visibility airport retail and duty-free channels. In India, just nine bottles will be available, with a milestone allocation of three bottles at Bengaluru Duty Free in Kempegowda International Airport.

Rakshit N Jagdale, Managing Director of Amrut Distilleries, said, “Amrut Expedition celebrates our 75-year legacy, rooted in craftsmanship, vision and passion across three generations. Launching it via travel retail with Monika Alcobev ensures it reaches discerning global consumers who value authenticity and heritage.”

Commenting on the collaboration, Kunal Patel, Managing Director of Monika Alcobev, said: “Expedition is a rare release, one that showcases the finest in Indian whisky-making. At Monika Alcobev, we take pride in driving innovation and setting new benchmarks in the distribution of premium spirits.”

Industry observers note that the partnership underscores the growing importance of travel retail as a platform for ultra-premium launches from Indian distillers.