Penfolds unveils Year of the Horse gifting series across GTR

Australian wine major Penfolds has rolled out its Lunar New Year 2026 Year of the Horse gifting series across global travel retail.

The campaign is supported by large-scale airport activations across EMEA, North Asia, Southeast Asia and Australia, introducing the limited-edition collection in more than 10 major international hubs during a key gifting period in the travel calendar.

Led by the flagship Grange expression, the curated portfolio features Grange 2021, Bin 707 Cabernet Sauvignon 2023, St Henri Shiraz (2019–2021 vintages depending on market), Bin 389 Cabernet Shiraz 2023 (750ml and 1.5L) and FWT 585 Cabernet Sauvignon Merlot Petit Verdot 2022. The series draws on the symbolism of the Horse zodiac, representing strength, speed and perseverance, with celebratory red, gold and jade artwork.

 The Grange gift box includes a bespoke Horse motif, interactive layered artwork inspired by traditional paper cutting, and a detachable base that transforms into a Penfolds keyring, underscoring the brand’s focus on premium, collectible gifting experiences across the global airport network.