Piccadily elevates vodka craft with Cashmir

Piccadily Agro Industries Ltd. has announced the launch of Cashmir, a small-batch luxury vodka crafted from organic Indian winter wheat and the pristine waters of the Kashmir Valley. With this release, Piccadily expands its premium portfolio, presenting a spirit that blends purity, elegance, and regional homage.

Cashmir is distilled seven times to ensure exceptional clarity and smoothness. Made from non-GMO, non-hybrid heritage wheat and water sourced directly from glacial springs in Kashmir, the vodka offers a velvety mouthfeel and a clean, refined finish. The natural mineral-rich water adds to the spirit’s distinct character, elevating it above conventional offerings.

The brand draws artistic and cultural inspiration from the Kashmir region: its saffron fields, delicate papier-mâché craftsmanship, floating shikaras on the Dal Lake, and the famed Kashmiri apples, all of which inform Cashmir’s identity and storytelling. The result is a vodka that pays tribute to the poetic serenity of the land, positioning itself as both a product and a cultural expression.

“Cashmir Vodka is my heartfelt tribute to the breathtaking land of Kashmir, a place that holds deep personal meaning for me,” said Surrinder Kumar, Master Blender at Piccadily Agro. “As a proud Kashmiri, it was important to craft something that not only reflects the purity and beauty of the region but also captures its soul. With Cashmir, we’ve created an ode to the valley’s natural splendour, using its pristine glacial waters and honouring its timeless heritage.”

Praveen Malviya, CEO (IMFL), commented, “With Cashmir, we proudly expand our portfolio beyond award-winning single malts and rums into the world of ultra-premium vodka. This marks a significant step in our mission to put Indian spirits on the global map through quality, authenticity, and innovation.”

With an ABV of 42.8 percent, Cashmir will debut in select Indian states starting with Haryana and in the international markets. In Haryana, Cashmir’s MSP will range between Rs 1500 to 2000.