Piccadily relaunches Whistler Whisky with sophisticated new look

Piccadily Agro Industries Limited has announced the relaunch of its  Whistler Barrel Aged Blended Malt Whisky, now featuring a sophisticated new look and a more refined, premium blend that celebrates the art of whisky making and storytelling.

The reimagined Whistler Whisky showcases a thoughtful transformation that reflects its distinguished character and exceptional quality. Crafted using the finest matured malt and grain spirits, the new expression has been aged patiently in oak wood barrels, delivering a whisky that is smoother, more elegant, and deeply memorable.

The new packaging, inspired by the rare and elusive Whistler Warbler, a vibrant songbird native to the Indri region adds depth and symbolism to the brand. The refreshed bottle design incorporates modern aesthetics, intricate detailing, and bold color palettes, embodying Whistler's premium ethos while echoing the natural beauty and harmony of the bird that inspired it.

The new Whistler offers a layered and complex drinking experience. On the nose, it is warm and inviting with aromas of dried apple and apricot, delicately sweetened by vanilla cream and caramelised malt, and further enriched by toasted oak, cinnamon, and subtle floral notes. The palate is silky and well-rounded, revealing a rich malt core with notes of toffee, pineapple, and vanilla, complemented by a gentle warmth and spice. The finish is medium to long, leaving behind a graceful trail of mellow sweetness and refined smoothness.

“Whistler’s new premium look is more than a brand refresh — it’s a strategic play to capture the next wave of premium whisky consumers,” said Praveen Malviya, CEO – IMFL, Piccadily Agro Industries Limited. Praveen added, “With its elevated blend and bold new identity, Whistler is poised to disrupt the mid-premium segment. Our goal is ambitious 1 million cases in the next three years  and we’re confident Whistler will become a powerhouse brand that redefines what Indian blended malts can achieve.”

Now available in 750 ml at  42.8 percent ABV, Whistler is priced between INR 1500 to INR 7500, and will be available across premium retail outlets and on-trade venues across India, with export plans in the pipeline.