Platinum Liquids launches El Dorado Rum at Delhi Duty Free

Platinum Liquids, led by alcobev industry veteran Gaurav Joshi, has announced the launch of El Dorado Rum at Delhi Duty Free, marking the brand’s debut in India’s global travel retail. The rollout comes through a strategic collaboration with Demerara Distillers Ltd. (DDL), the Guyana-based producer of the award-winning El Dorado Rum.

Confirming the partnership on LinkedIn, Komal Samaroo, Executive Chairman of Demerara Distillers Ltd, described the launch as a significant step in the brand’s expansion across Asia Pacific, the Middle East and the Indian subcontinent. “El Dorado Rum is proud to announce the partnership with Platinum Liquids, led by industry leader Gaurav Joshi, marking an exciting new chapter in our global travel retail story,” he wrote. “We are thrilled to share that El Dorado Rum, the award-winning premium rum from Guyana, is now available at Delhi Duty Free. It is the first step in broader launches across key regions.”

Sharing the development on his LinkedIn handle, Gaurav Joshi , Founder & Managing Director of Platinum Liquids, highlighted the brand’s storied legacy. “Excited to bring El Dorado Rum’s story, over 300 years of distilling mastery, now to global explorers at Delhi Duty Free, opening the gateway to Asia and the Middle East. Thank you to our partners for making this journey possible. Here’s to new horizons and premium craftsmanship!”