Rémy Cointreau launches global Cocktail Cities collection

Rémy Cointreau has launched its Cointreau Cocktail Cities Limited Edition Collection, an exclusive travel retail release that celebrates the iconic pairing of cocktails and global destinations. The new range honours six cities – Singapore, Melbourne, Sydney, Dubai, Paris, and London through custom-etched bottle designs and signature Cointreau-based cocktails, reinforcing the brand’s deep roots in cocktail culture since 1885.

The launch is supported by a high-impact campaign across major international airports in partnership with top travel retailers: Sydney (Heinemann), Melbourne and Singapore (Lotte Duty Free), Paris (Lagardère), Gatwick North and London Heathrow (Avolta), and Dubai (Dubai Duty Free). Each bottle in the collection features a distinct city-themed design along with a paired classic cocktail like the Margarita for Sydney and Melbourne, the Singapore Sling, the Mimosa for Paris, the Cosmopolitan for Dubai, and the Sidecar for London, showcasing Cointreau’s versatility.

The campaign kicked off with a vibrant activation at Sydney Airport Terminal 1 Departures, running from May 8-June 30. The experience includes an interactive pop-up with an orange-themed tasting bar, a digital ‘Marble Run’ cocktail game, and a ‘Pick & Mix’ tote bag customisation zone that enhances the sense of place. Complimentary cocktail cards and exclusive gifts with purchase like the locally themed travel bags add a personal touch to the shopping experience.

In a collaborative promotion with Mexican restaurant chain Hecho en México, Cointreau is also offering a complimentary Margarita at select venues in Sydney and Melbourne to consumers who purchase the Sydney edition bottle.

“This collection marks yet another milestone for Rémy Cointreau Global Travel Retail,” said Alice Hoffmann, Marketing Director of Global Travel Retail. Alice added, “By offering immersive experiences rooted in local culture and mixology, we are deepening our connection with consumers and expanding the liqueur category in exciting new directions.”