Radico unveils Trikal Single Malt and Morpheus Whisky

In a significant move reinforcing its premiumisation strategy, Radico Khaitan has announced the launch of two distinctive products across different alcobev categories: Trikal Indian Single Malt – Eternal Whisky and Morpheus Super Premium Whisky. These launches signify a strategic expansion of the company’s luxury and premium portfolios, aimed at modern consumers seeking authenticity, elegance, and bold character in their spirits.

Crafted at the historic Rampur Distillery, Trikal is Radico’s latest entrant into the ultra-premium single malt segment. The name Trikal, rooted in Sanskrit, represents the three dimensions of time—past, present, and future—and the whisky itself is a tribute to this philosophy. With layers of warm spice, soft vanilla, ripe stone fruits, honeyed peat, toasted oak, and subtle smoke, the expression offers a timeless and evolving tasting experience.

Abhishek Khaitan, Managing Director of Radico Khaitan, expressed his pride in the launch, saying, “The Indian Single Malt segment has witnessed a remarkable transformation over the past decade, evolving from a niche category to a beacon of premiumisation in the global alcobev space. With growing global and domestic appreciation for Indian malts, we see a huge opportunity to deepen our footprint in this category. The launch of Trikal marks yet another milestone in Radico Khaitan’s journey to elevate Indian spirits on the world stage and reflects our long-term vision of investing in innovation-led, homegrown luxury.”

Trikal priced between ₹3,500 and ₹4,500 will be immediately available in Uttar Pradesh, Haryana, and Maharashtra. It is poised for a pan-India launch besides a global launch in the times ahead.

Meanwhile, capitalising on the legacy of Morpheus Brandy, Morpheus Super Premium Whisky is made from a blend of imported Scotch malts and Indian grain spirits and matured in bourbon barrels. This whisky boasts a fruity floral profile and a bold, smooth character.

Commenting on this launch, Abhishek added, “With Morpheus Whisky, we are proud to extend this powerful legacy into the super-premium whisky segment. This launch represents not just a strategic milestone for Radico Khaitan but also a toast to the next generation of achievers who redefine success on their own terms.”

Priced between ₹1,200 and ₹1,500, Morpheus Super Premium Whisky targets India’s rapidly growing super-premium whisky market and caters to ambitious, style-forward individuals who embody the #BeYourDream spirit.