Roku Sakura Bloom Gin debuts in Indian travel retail

The House of Suntory has introduced Roku Sakura Bloom Edition, its first limited-edition gin inspired by Japan’s Sakura flower and the Hanami festival, to the Indian travel retail market.

This marks the debut release from Roku Gin’s Festival Collection, a global series celebrating the peak of each season. The Sakura Bloom Edition captures the essence of spring and Japan’s iconic cherry blossom season with a soft, floral taste and subtle salty notes from blossom leaves, enhanced by a harmonious blend of six botanicals.

Initially launched in global travel retail in 2024, this edition is now available at select Indian duty-free stores, beginning with Delhi Duty Free in May. Supported by in-store visuals and merchandising, the launch aims to tap into the growing demand for innovative and premium white spirits among the Indian travellers.

Aladai Dickinson, General Manager-GTR, Suntory Global Spirits, expressed confidence in the potential of this special release to strengthen Roku’s presence in the Indian market.