Samsara x Everyday Friday release Pink Gin & Soda RTD

In a first-of-its-kind collaboration, Samsara Gin, a pink gin, has teamed up with an emerging ready-to-drink brand, Everyday Friday, to launch a limited-edition Pink Gin & Soda RTD. This marks Samsara’s debut in the Indian RTD market.

Crafted in Goa, the 300 ml bottle  with 7 percent  ABV is a refreshing blend of Samsara’s signature botanicals—Wild Rose, Summer Berries, and Hibiscus—designed for the modern, health-conscious drinker seeking flavour without the fuss. Light, crisp, and low-calorie, the RTD embodies the ethos, “When craftsmanship meets rebellion.”

“Samsara’s foray into RTD with Everyday Friday is a natural evolution,” said Samsara’s founder, Aditya Aggarwal. “It meets the modern consumer where they are, without compromising our commitment to craft.”

Everyday Friday, launched in 2024 and already a Gen Z favourite in Goa, brings its bold, flavour-first approach to this partnership. “With Samsara, we’re raising the RTD bar,” said its founder Siddharth Bapna. “It’s not just a product, it’s a movement.”

The new release aligns with Samsara’s broader market presence across India and exports to Canada, Singapore, UAE, and more. Backed by fresh investment from Tilaknagar Industries, Samsara is cementing its leadership in the premium craft spirits space.

Only 1,000 cases are being released across Goa and Bengaluru, making it one of the most exclusive drops in India’s premium craft alcobev space.