Sanjay Dutt unveils Tigerfire Vodka in India

Bollywood icon Sanjay Dutt, alongside long-time friend and entrepreneur Paresh Ghelani, has launched Tigerfire Vodka in India, a super-premium, artisan-crafted vodka perfected in France.

Already established across the United States in premium outlets, curated retail spaces and high-end restaurants, Tigerfire arrives in India with strong global validation. Its reputation for craftsmanship, design excellence and a character-rich taste profile positions it as a compelling new entrant for India’s rapidly evolving luxury spirits market.

Tigerfire is born out of lived experience, intentional craftsmanship and an unwavering philosophy anchored in the idea of ‘Never Give In’. It finds its origin in Sanjay’s extraordinary life journey, a narrative built on resilience, reinvention and the relentless will to rise stronger from every setback. Over four years, Sanjay worked closely with master distillers in France to refine the liquid to his personal standards. “Tigerfire is not a product, it is a piece of my story,” says Sanjay. “It reflects the fire that has defined my journey and the belief that no matter how hard life hits, you never give in.”

Meanwhile, Paresh shaped the strategic and operational backbone of Tigerfire. Their decades-long brotherhood, marked by shared experiences and a deep understanding of Sanjay’s life, informed the vision to build a brand that endures. Tigerfire represents legacy: one forged through tenacity, second chances, and the uncompromising ethos of perseverance.

From brand architecture and distillation strategy to long-term market planning, the Tigerfire partnership is defined not by celebrity optics but by ownership, discipline and purpose. “India’s new consumer is sophisticated, globally aware and values authenticity,” says Paresh. “Tigerfire was built for that audience, a brand rooted in purpose, crafted with precision and designed to endure.”

With its India debut, Tigerfire Vodka aims to redefine expectations in the luxury spirits category, delivering not just a finely crafted liquid, but a philosophy distilled into every bottle.