So Good launches still & sparkling soju collections in India

A new soju brand, So Good, has entered the Indian market with the launch of two product ranges, Still Craft Soju and Sparkling Inspired Soju Drinks, bringing a locally reimagined version of Soju to consumers. Inspired by South Korea’s iconic spirit, the brand aims to blend Korean heritage with contemporary craftsmanship tailored for India’s evolving beverage preferences.

The launch includes the Still Craft Soju collection with two initial variants, Peach and Green Apple, both designed to offer aromatic profiles and a balanced, smooth drinking experience. The company plans to expand the range with additional flavours including Green Grape, Strawberry, Blueberry and Lemon in the coming months.

Alongside the still expressions, the brand has also introduced the Sparkling Inspired Soju range featuring two variants. Yuzu Lime is positioned as a citrus-forward sparkling beverage inspired by Japanese citrus traditions, combining the sweet aromatics of yuzu with the zest of lime. The second variant, K-Bomb, takes inspiration from Korea’s popular “soju bomb” culture, known as somaek, which blends soju with beer to create a bold, malt-forward drinking experience.

According to the company, So Good was developed with the idea of creating a spirit inspired by Korean tradition but reimagined for Indian consumers, offering a smooth, approachable and versatile drinking profile.

Currently, So Good is available across Maharashtra, including Mumbai Domestic Airport, as well as Haryana and West Bengal. The brand plans to expand distribution to Karnataka, Delhi, Punjab, Uttarakhand and Tamil Nadu as part of its growth strategy in India’s premium beverage segment.