Three Brothers Distillery launches Northern Pride Whisky

Three Brothers Distillery has announced the launch of Northern Pride Premium Blended Whisky that celebrates the strength, authenticity and cultural richness of India’s northern region. The introduction builds on the steady success of the company’s earlier label, 55°North, across Delhi and Uttarakhand.

Crafted from fine Indian grain spirit and blended with three distinct Scotch malts, Northern Pride is designed to deliver a smooth texture, subtle sweetness and a rounded finish. The whisky reflects the distillery’s philosophy of honest production, measured growth and respect for craftsmanship. From ingredient selection to packaging, every step emphasises precision and purpose.

Varun Gupta, Founder of Three Brothers Distillery, said, “Our experience with 55°North gave us both insight and motivation to explore a fresh expression that connects to the northern ethos. Northern Pride reflects discipline, transparency and genuine craftsmanship. Early response from both retailers and patrons has been encouraging, showing that drinkers recognise sincerity and skill. We look forward to strengthening our distribution across key cities.”

Produced in small batches, Northern Pride has begun distribution across leading urban centres through selective partnerships with premium outlets and bars. Wider availability across new territories is scheduled for early 2026.