Tilaknagar’s Monarch Legacy Edition debuts in travel retail

Tilaknagar Industries Ltd. (TI), in collaboration with Fairmacs Shipstores Pvt. Ltd., has launched its flagship Mansion House Brandy alongside Monarch Legacy Edition, the first release under the company’s new luxury vertical, House of TI, at Hyderabad Duty Free.

With this, travellers at Rajiv Gandhi International Airport, Hyderabad, can experience the full spectrum of Indian brandy, exemplifying TI’s commitment to offering brandy across different styles and price points, catering to a wide demographic of Indian and international consumers.

Speaking on the occasion, Amit Dahanukar, Chairman & Managing Director of Tilaknagar Industries Ltd., said, “It’s exciting to expand our presence further in the travel retail sector, which is an important space for showcasing Indian spirits on a global stage. Hyderabad Duty Free is a significant expansion in this, as it serves a gateway for both Indian and international travellers. With Mansion House, we are bringing a trusted favourite, and with Monarch Legacy Edition, we are introducing a new luxury take on Indian brandy.”

Speaking on the occasion, Sanaya Dahanukar – Marketing Manager of TI, commented, “Brandy has always enjoyed a strong following in southern India, with nearly 98 percent of the brandy consumption concentrated within the region. Hyderabad is an important gateway for that audience. At Duty Free, we are able to offer travellers both sides of the brandy story: The nostalgia of Mansion House and the sophistication of Monarch Legacy Edition.”