Triveni enters Delhi with Crafters Stamp & Matsya

Triveni Engineering & Industries Ltd. (TEIL) has entered Delhi with its premium offerings, Matsya Gold Reserve Blended Whisky and The Crafters Stamp Grand Reserve Blended Whisky. With this move, the company aims to cater to evolving consumer preferences, particularly among Millennials and Gen Z

TEIL forayed into the IMFL segment in July 2024 and has since received national and international recognition. The Crafters Stamp Grand Reserve Blended Whisky is a blend of Scotch malts aged in bourbon and sherry oak casks with Indian grain spirits, which offers layered notes of floral bouquets, toffee caramel, oak, summer fruits and aromatic vanilla. It is supported by premium packaging designed to appeal to mature, quality-conscious Millennial consumers.

Meanwhile, Matsya Gold Reserve Blended Whisky is positioned for a younger, vibrant audience. The blend combines full-bodied bourbon and sherry cask-aged Scotch malts with Indian grain spirits, delivering notes of deep aromatic vanilla, rich sherry and smooth honey. Its packaging features a distinctive teal colour and fluid design theme, reflecting a bold, contemporary identity aligned with Gen Z sensibilities.

Commenting on the launch, Bharat Gandhi, Vice President & Head Operations (IMFL), Triveni Engineering & Industries Ltd., said, “Delhi is the benchmark for every serious alcobev player in India. With the launch of Matsya Gold Reserve Blended Whisky and The Crafters Stamp Grand Reserve Blended Whisky, we are introducing blends and brands that embody authenticity, craftsmanship and superior quality. Our goal is to establish ourselves as the brand of choice for old and new generations of whisky drinkers who seek elevated experiences and uncompromising taste.”

Echoing the sentiment, Akash Premsen, Vice President of Strategy, said, “These brands represent years of dedication and craftsmanship, designed to offer consumers modern, innovative products while moving beyond the conventional choices. Our focus on excellence has always been at the heart of what we do. We look forward to a new generation of customers being delighted by what Triveni has to offer.”

Both the brands come in 750 ml bottles. While Crafters Stamp is priced at ₹950, Matsya can be bought at ₹570.