Twisted Tails launches line of mixers & RTD

Twisted Tails has introduced the country’s first concept-driven line of versatile mixers and ready-to-drink (RTD) beverages made with real fruit juices, spices and no artificial flavouring. Designed to stir consumers out of the ordinary, Twisted Tails is all about flavour, versatility and storytelling.

At its core, Twisted Tails champions the idea of “One for Every Tale”, a celebration of every kind of story that unfolds when people come together. Whether sweet or bitter, spontaneous or soulful, each variant is crafted to match the moment and elevate the experience. Every flavour carries its own personality, complete with a plot twist, keeping the drinking experience fun and unpredictable.

Founded by Radhika Sharda, Raghav Sharda and Atin Khanna, Twisted Tails is the brainchild of Rad Beverages and aims to fill a gap in the Indian market for premium, flavour-forward, and easy-to-use drink solutions. The brand blends innovation with authenticity, offering products that are equally enjoyable straight from the bottle, over ice, or mixed into cocktails.

“The new Indian consumer doesn’t just want a drink; they want an experience,” said Radhika. “We saw a clear gap for mixers that were versatile, flavour-forward, and made with real juices and spices while being convenient without compromising on quality. With Twisted Tails, our vision was to create something that sparks stories and makes moments more playful, real and always a little twisted.”

The range includes four bold flavours, each priced at ₹200 per bottle: Bizarre – Orange & Coffee; Mystical – Vanilla & Caramel; Uncanny – Cinnamon, Clove, Apricot & Peach; and Enigmatic – Tea & Jasmine.

“For us, Twisted Tails was never just about launching another beverage,” said Raghav. “It was about changing how people think about mixers in India. We’ve taken familiar fruits and spices and given them a bold new expression, one that invites creativity, experimentation and fun. Whether you’re mixing it up or sipping it straight, Twisted Tails is about celebrating flavour in a way that feels modern, memorable and unmistakably original.”

“At Twisted Tails, we believe every bottle should surprise you just like a good story. Each flavour has a distinct twist and multi-layered character that makes it stand out whether you sip it straight or mix it up. There’s one for every tale.”

Twisted Tails is currently available online and at 10 Nature’s Basket stores across major cities, including Gurugram, Mumbai, Bengaluru, Pune and Kolkata. It is also listed on Blinkit in Punjab, covering cities such as Ludhiana, Jalandhar, Amritsar, Mohali and Patiala, with expansion to Delhi-NCR in the coming months.