UBD launches Soorahi Whisky in Delhi

Uppal Brewers & Distillers (UBD) has officially unveiled Soorahi Finest Blended Indian Whisky, marking its debut in the premium spirits category.

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UBD launches Soorahi Whisky in Delhi

Uppal Brewers & Distillers (UBD) has officially unveiled Soorahi Finest Blended Indian Whisky, marking its debut in the premium spirits category. The launch  in Delhi reflects UBD’s commitment to delivering authentic and high-quality offerings to the Indian alcobev market.

The creation of UBD stems from a collaboration among three industry veterans: Manish Uppal, Chairman and Managing Director of the Uppal Group; Kanhav Uppal, Co-owner of UBD and alcoholic beverages expert Ankur Sachdeva who is also the CEO of the company. Their shared vision focuses on blending tradition with innovation to craft standout products, beginning with Soorahi.

Soorahi WhiskyThe name “Soorahi”, derived from two Hindi words, “soo” meaning good and “rahi” meaning traveller, symbolises exploration and discovery. Its packaging features iconic elements like a compass and North Star, representing ambition and guidance, aligning with the brand’s ethos.

Speaking on the launch, Ankur stated, “Soorahi was created with immense passion and precise attention to detail, reflecting our desire to produce nothing but the finest. The blend itself is exceptional — a testament to expert blending and unwavering commitment to excellence.”  He added, “With this inaugural launch, we strive to deliver a whisky that not only captivates the imagination but also mirrors India’s evolving palate. Every element, from meticulous ingredient selection to thoughtful bottle design, has been consistently perfected to boldly raise the bar in the premium whisky segment.”

Kanhav noted, “Delhi is just the beginning. With Soorahi now available in over 100 premium retail outlets, we aim to establish it as a brand synonymous with pride and refinement.”

Initially priced at Rs 1,700, available in select Delhi outlets, Soorahi aims to redefine the premium whisky standards in India and expand its presence across domestic and international markets.