United Breweries launches Kingfisher Smooth

United Breweries Ltd. (UBL), part of the Heineken Company, has announced the launch of Kingfisher Smooth. Positioned for younger consumers who prefer strong beers, Kingfisher Smooth has been developed to offer a distinctively smooth and balanced drinking experience while retaining the strength associated with the category. The beer is brewed using imported hops and contains no added sugar, making it more approachable and sessionable.

The product has been introduced in Rajasthan, one of India’s largest strong beer consuming states. Speaking on the launch, Vivek Gupta, CEO of UBL, said, “With Kingfisher Smooth, we are introducing a first-ever game-changing innovation in the mainstream strong beer segment, designed for next-generation consumers. We’ve put intensive research, design and consumer testing into this launch, resulting in a winning combination of superior brew and packaging that reflects our commitment to innovation and our brand investments.”

“The strong beer segment continues to dominate beer consumption in India, and as drinking occasions diversify, we are seeing more consumers seek smoother, more approachable strong beers that are easier to enjoy without compromising the familiar taste they value. These insights are backed by extensive consumer testing, and Kingfisher Smooth addresses this shift by delivering a more balanced strong beer experience aligned with contemporary consumption occasions,” added Chief Marketing Officer Vikram Bahl.

Kingfisher Smooth is available across leading retail outlets in Rajasthan and is priced at ₹100 for a 330 ml bottle, ₹145 for a 500 ml can, and ₹185 for a 650 ml bottle.