Yuvraj Singh’s Fino Tequila touches Indian shores

Fino Tequila, the premium spirit co-founded by Indian cricket legend Yuvraj Singh, has made its way into the Indian market, with its exclusive availability at Mumbai Duty Free.

Crafted in the highlands of Jalisco, Mexico, Fino (short for "Failure Is Not an Option") was initially launched in the United States, with its debut in Chicago marking the first phase of its global expansion. With its arrival in India, Fino is poised to carve a niche in the country’s luxury spirits segment.

As Yuvraj puts it, “Fino is about resilience, excellence, and pushing limits—just like in cricket and life.”

A result of collaboration between Yuvraj and a group of global entrepreneurs, Fino Tequila is made from 100 percent blue Weber agave grown in Jalisco’s red soil, known for producing sweeter agave with a rich aroma. The artisanal brand offers three distinctive variants in India, all available exclusively at duty-free retail:

Blanco (₹20,000): A crisp, herbaceous tequila with subtle notes of vanilla, mint, and cinnamon. Clean and smooth, it’s ideal for purists who enjoy an unburnt, authentic experience.

 
Rosado (₹25,000): A rosé-inspired, blush-pink tequila featuring red berry notes and floral undertones. Crafted for contemporary palates that appreciate bold elegance.

 
Añejo (₹30,000): Aged to perfection, this variant offers a complex flavour profile with hints of melon, vanilla, and subtle tobacco. It is designed for those who enjoy a refined tequila experience.

 
Positioned as more than just a spirit, Fino is marketed as a lifestyle brand that reflects its founding ethos: Failure Is Not an Option — a celebration of resilience, ambition, and craftsmanship.