55°North Whisky set to enter Uttarakhand

Three Brothers Distillery is set to introduce its flagship brand 55°North Whisky in Uttarakhand, bringing its premium blend to a state known for its growing appreciation of quality spirits.

Following a successful debut in Delhi, this expansion marks a strategic move in the brand’s North India rollout. The launch will cover key cities, including Dehradun, Haridwar, Rishikesh, Haldwani, and Nainital, with activations across retail and hospitality sectors, beginning in the first week of August.

“Uttarakhand is more than a sales territory, it’s a market with cultural momentum,” said Varun Gupta, Founder of Three Brothers Distillery. “Consumers here are increasingly intentional, and we wanted to bring them a whisky that reflects personality, confidence, and craft.”

The rollout is supported by a fully operational bonded warehouse and advanced bottling unit in the state, ensuring efficient logistics and responsive service. Adviser Paritosh Bhandari emphasised the brand’s readiness to meet the demand across both retail and HoReCa channels.

This launch is part of a broader national plan. After Uttarakhand, Rajasthan is next in line, with further entries into southern and western Indian states slated for 2026.