AABL unveils Hillfort Whisky

Associated Alcohols and Breweries Ltd. (AABL) has launched Hillfort, a premium blended malt whisky, a harmonious fusion of flavours steeped in craftsmanship and quality.

This meticulously crafted blend draws its name from the ancient hill forts, symbolising strength, resilience, and heritage. Combining exceptional malts with fine Indian grain whiskies, the product honours tradition and embodies the spirit of innovation and excellence. The bold, premium packaging, featuring a green bottle with elegant gold accents, reflects the care and dedication behind every sip.

According to Managing Director of AABL Prasann Kumar Kedia, this launch represents a celebration of India’s rich whisky-making heritage, standing as a testament to the company’s ongoing pursuit of distinction in the world of premium spirits. “The introduction of Hillfort Whisky marks a significant milestone for our company that will resonate with both connoisseurs and new enthusiasts alike. This launch is a proud moment for us as we continue to push the industry’s boundaries of quality and craftsmanship,” he added.

Hillfort is currently available in select retail stores and bars across Madhya Pradesh, with plans for expansion to Delhi, Kerala and Chhattisgarh. It is offered in three SKUs—750 ml, 375 ml, and 180 ml, priced at ₹1,395, ₹700, and ₹340, respectively.