AB InBev teams up with Uber to celebrate responsibly

AB InBev India has partnered with Uber to launch ‘Your Night, Our Ride’, an initiative encouraging people to celebrate responsibly this festive season. Running from October 16 to November 10, the campaign will reward those who make responsible mobility choices, marking a joint commitment to make celebrations safer and more convenient, while shaping a culture of moderation and responsibility.

The programme will run across 100 of the most popular pubs, bars and restaurants in Bengaluru, New Delhi, Gurugram and Noida, including, One8 Commune, Paul, Chili’s, Cafe Delhi Heights, 1522, and more. Customers who take an Uber to these partner venues can enjoy exclusive discounts on a range of beverages, while those heading back home can avail discounted Uber rides from participating outlets.

Anasuya Ray, Vice President - Corporate Affairs, AB InBev India, maintained, “Festive moments are best enjoyed when they’re safe and memorable. This partnership with Uber brings that belief to life by offering patrons safer mobility options during the festive season. This initiative is an extension of our global campaign ‘Cheers to Moderation’ which celebrates smarter choices and responsible behaviours.”