ABD launches ICONiQ Winter Whisky in UP and Haryana

Allied Blenders and Distillers (ABD) has expanded its flagship ICONiQ portfolio with the launch of ICONiQ Winter International Grain Whisky in Uttar Pradesh and Haryana. Following strong consumer response in Maharashtra, this rollout marks the next phase of ABD’s innovation-led approach and underscores its commitment to elevating India’s winter whisky experience.

Billed as India’s first whisky crafted specifically for the winter season, ICONiQ Winter has been designed to complement the northern chill and festive spirit. The blend features real spices, including cinnamon, clove, nutmeg, pepper, cardamom, and ginger, combined with select Scotch malts and Indian grain spirits. Aged in Bourbon Oak Casks, the whisky offers a rich and smooth profile with toasted notes and a warm, lingering finish, appealing to consumers seeking a seasonal yet familiar expression.

Alok Gupta, Managing Director, ABD, said, “ICONiQ Winter reflects our belief in innovation and understanding consumer preferences. Northern India, with its vibrant festive culture and appreciation for fine spirits, provides the ideal setting for this seasonal creation. We aim to keep the whisky experience dynamic and exciting for evolving consumers. With ICONiQ Winter, we bring warmth and craftsmanship together in a bottle that truly celebrates the season.”

ICONiQ Winter International Grain Whisky is now available across leading retail outlets in both states. In Uttar Pradesh, where the brand makes its debut, it is priced at ₹620 for 750 ml and ₹160 for 180 ml. In Haryana, it is priced at ₹570 for 750 ml and ₹170 for 180 ml.

With this launch, ABD further strengthens its presence across North India and continues to lead category innovation. ICONiQ Winter celebrates the warmth of the season and the spirit of togetherness, marking another milestone in ABD’s journey of craftsmanship and consumer-centric development.