ABD Maestro launches India’s 1st generative AI campaign

ABD Maestro has reportedly introduced India’s ‘first’ generative AI-led consumer engagement initiative, putting Zoya Gin and Woodburns Whisky at the forefront of tech-driven marketing. Both brands are integrating AI-driven design, content development and influencer collaborations, marking a significant step in leveraging advanced technology to enhance brand visibility and consumer engagement.

Media reports state that Zoya Gin has launched two AI-generated Value Added Packs (VAPs), complemented by a collaboration with AI lifestyle influencer Kavya Mehra. Meanwhile, Woodburns Whisky has engaged its community of ‘Bold Explorers’ through a creative partnership with AI influencer Kabir Manja to create immersive storytelling experiences designed to align with the spirit of adventure that defines its consumer base.

Commenting on the initiative, Arvind Hangal, ABD’s Director of Marketing and Special Accounts, said, “Generative AI is not merely a tool for accelerated content creation; it is reshaping how alcobev brands communicate with their audiences. By embracing AI, we’re reducing production timelines, pushing creative boundaries and crafting culturally relevant narratives that are future-ready.”

Emphasising the evolving nature of consumer expectations, Arvind added, “Today’s consumers demand personalised and contextually meaningful interactions. Our AI integration enables us to meet these expectations with greater precision, delivering impactful engagement across every consumer touchpoint.”