Absolut honours Keith Haring with Artist edition bottle

Absolut Vodka is paying tribute to legendary pop artist Keith Haring with the launch of Absolut Haring Artist edition, a limited-edition bottle that blends art, heritage and creativity. Inspired by Haring’s 1986 collaboration with the brand and his belief that “Art is for everybody,” the release aims to inspire a new generation of travellers and creatives worldwide.

Rooted in Haring’s original Absolut artwork, the new design features his signature bold red lines and joyful dancing figures against a vibrant yellow background, sharply contrasted by the iconic Absolut blue. The bottle is not just a container, but a 3D kinetic celebration of Haring’s legacy, complete with a hand-drawn medallion and his iconic signature.

“Keith Haring’s work radiated energy, colour and hope,” said Deb Dasgupta, Vice President-Global Marketing, Absolut Vodka. “With Absolut Haring, we’re inviting a new generation to celebrate that spirit of creativity and inclusion.”

To complement the bottle, Absolut introduces the Haring Fizz, a cocktail combining apple, orange, sesame and ginger reflecting Haring’s global travels and New York roots.

Launching in global travel retail from July and expanding to over 40 markets by October, the campaign will feature immersive experiences including 3D billboards, a surprise pop-up vending machine at Gatwick Airport, and a unique Uber partnership at Heathrow offering digital vouchers via an add-to-wallet activation. “This is a joyful moment for Global Travel Retail,” said Liya Zhang, Vice President-Global Marketing at Pernod Ricard GTR.

David Stark, CEO of Artestar, the licensing agency representing the Keith Haring Studio, noted, “This project with Absolut revives a moment that meant so much to Keith. It’s a wonderful tribute and a powerful way to share his message.”

The Absolut Haring Artist edition will be available in 1 litre, 700 ml and 750 ml formats.