Accor joins Pernod Ricard & JCDecaux data tech partnership

Two years after the launch of their innovative digital partnership, Pernod Ricard and JCDecaux welcome another internationally renowned French group, Accor, as they continue to develop the Data Portal. The collaboration was formalised on January 21, 2025, at Pernod Ricard’s headquarters in Paris, in the presence of the three partner companies.

Originally developed in 2015 by Pernod Ricard’s teams, the Data Portal enables each partner company to centralise in a single point the various data sources from its entities worldwide, facilitating access to and management of this data for teams concerned. Using the solution does not involve any exchange of data between the companies.

Putting data at the very core of their activities, Pernod Ricard and JCDecaux have worked together since September 2022 to continually improve and enrich the Data Portal by sharing experiences and jointly developing technology ecosystems, thereby optimising costs and improving agility between the technical and business teams. By combining their respective approaches and visions, the three groups will strengthen their development potential while consolidating their existing functionalities. The purpose of this three-way partnership is to make the Data Portal a more powerful and strategic solution that addresses the growing needs of each partner and supports their digital transformation.

For Alexandre Ricard, Pernod Ricard’s CEO and Chairman, “The synergies derived from our partnership with JCDecaux have contributed significantly to the day-to-day work of our teams, consolidating our command of data, benefitting both our consumers and our customers. Today, we are delighted to welcome Accor to further develop this fantastic digital acceleration tool.”

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, commented, “Innovation is a value cherished and shared by the members of the partnership, and we are therefore delighted to welcome Accor onboard and firmly believe that our collective intelligence will strengthen the future of the Data Portal.”

For Sébastien Bazin, Chairman and CEO of Accor, “In a world in which data has become the new ‘jewel’ in the ‘crown,’ of the customer experience, we are proud to join this partnership with Pernod Ricard and JCDecaux. This alliance offers a fantastic opportunity to build on our own expertise while leveraging the wealth of savoir-faire offered by each of these French powerhouses.”