AdVini partners with Duty Free Global to boost reach

AdVini has announced a new partnership with Duty Free Global (DFG) to expand its presence in the global travel retail sector, with a focus on Asia and emerging markets. The collaboration will be unveiled at the TFWA Asia Pacific Exhibition & Conference 2025 in Singapore from May 12 to 15.

The partnership will showcase AdVini’s key brands from Bordeaux, Rhône Valley, Provence, Languedoc-Roussillon, and South Africa. A special vertical tasting session comparing wines from L’Oratoire des Papes and Château Patache d’Aux will be held on May 13.

AdVini’s key account manager Ieva Olina said the tie-up strengthens their strategy in travel retail, while DFG Founder Barry Geoghegan highlighted the shared approach between the two teams. The initiative aims to deepen AdVini’s engagement with operators and buyers across the travel retail sector.