Bacardi elevates Adtnu Tiwari to Head of Customer Marketing & RTD

Bacardi India has elevated Adtnu Tiwari to the role of Head of Customer Marketing & RTD (Ready-to-Drink), strengthening its leadership in the dynamic and fast-growing RTD segment in India.

Adtnu shared the news on LinkedIn, stating, “I’m happy to share that I’m starting a new position as Head of Customer Marketing & RTD at Bacardi.”

In his new role, Adtnu will lead all customer marketing strategies and RTD category initiatives for Bacardi, overseeing brands such as Grey Goose, Patrón, Bombay Sapphire, and Martini. His promotion marks a significant milestone in his nearly four-year journey with Bacardi, where he previously served as Category Lead – Premium White Spirits, playing a pivotal role in brand growth and category expansion.

With over a decade of experience in the alcobev industry, Adtnu is widely respected for his deep understanding of consumer behaviour, luxury marketing, and innovation in brand storytelling. Prior to joining Bacardi in 2021, he held key roles at Diageo India, including Head – Luxury Customer Marketing, and served as Brand Manager for leading Scotch brands at William Grant & Sons and United Spirits Ltd., a Diageo Group company.

Adtnu’s elevation reflects Bacardi’s continued focus on customer-centric marketing and expanding its RTD offerings in response to evolving consumer preferences. His cross-category expertise and leadership are expected to further drive the brand’s growth in India’s premium spirits and RTD landscape.