Bacardi's Whisky Emporium at  Narita

Bacardi Global Travel has launched its immersive Whisky Emporium at Tokyo Narita International Airport Terminal 1 in partnership with NAA Retailing Corporation, a leading Japanese duty-free retailer. This new shop-in-shop aims to enhance the whisky shopping experience by offering travelers a premium and interactive space to explore Dewar’s award-winning blended Scotch whisky range alongside its prized single malts, including Aberfeldy, Royal Brackla, and Aultmore.

Designed to showcase the excellence and innovation of Bacardi’s whisky portfolio, the Whisky Emporium features a welcoming environment where travelers can discover the rich heritage and craftsmanship behind these brands. A key highlight is the tasting bar and gifting area, where whisky experts guide visitors through a curated selection of luxurious whiskies, including Aberfeldy 45YO Limited Edition, the oldest release from the distillery, and Aberfeldy 25YO 125th Anniversary Edition.

Exclusive offerings at the Whisky Emporium include the recently launched Dewar’s Double Double 21 Year Old Stone Toasted expressions, finished in Magma stone-toasted American and French oak casks. Whisky collectors will also find the rare Dewar’s Double Double 37 Year Old, a highly sought-after blended malt finished in Oloroso sherry casks from the Aultmore distillery.

The collaboration between Bacardi Global Travel Retail and FaSoLa highlights a shared commitment to delivering exceptional retail experiences. With NAA Retailing Corporation operating over 80 duty-free and tax-free stores across Japan’s primary international gateway, this partnership ensures a world-class whisky shopping experience at Narita.

Sam Pickard, AMEA Regional Director, Bacardi Global Travel Retail, expressed excitement about the launch, stating that Tokyo Narita, one of the world’s busiest travel hubs, is an ideal location for the Whisky Emporium. He noted, “With passenger numbers surging by 22% last year and Japan ranking as the seventh-largest whisky market globally, Narita is the ideal location for our latest whisky experience. This partnership with NAA Retailing Corporation allows us to engage whisky lovers in an exciting and meaningful way, offering them access to our premium portfolio while celebrating the artistry behind Dewar’s and our sublime range of single malts.”