Badshah Launches Shelter 6 Vodka Co-founded with Cartel Bros

Badshah, India’s critically acclaimed music personality and entrepreneur expands his creative universe beyond music with the launch of Shelter 6, the smoothest vodka co-created with Cartel Bros, the innovators behind acclaimed whisky labels The Glenwalk with Sanjay Dutt and The GlenJourneys with Ajay Devgn. T

Distilled six times in Russia, Shelter 6 is crafted to be as smooth as water. Every pour reflects precision and purity, offering an unexpectedly clean, confident taste that redefines what it means to drink with attitude and intent. From its sleek metallic bottle to its refined clarity, Shelter 6 channels the energy of the modern generation — high-powered, expressive and unstoppable. The name itself stands for belonging and boldness, a shelter for the free-spirited, where expression, individuality, inclusion and energy collide.

 With ambitious plans to capture a minimum 25% share of India’s vodka market and achieve a valuation of ₹700 crore within three years, Shelter 6 aims to redefine the business of luxury drinking in India. Arriving across Maharashtra and Goa in November 2025, Shelter 6 represents a bold new chapter in India’s vodka spirits landscape, one that blends artistry, craftsmanship and culture in a single bottle.

 “Shelter 6 goes beyond vodka, it’s an experience rooted in emotion, passion and authenticity. From developing the name to defining the visual identity, I’ve been personally involved in every step of the creative journey. My goal was to create something that captures the spirit of today’s youth that is bold, disruptive and effortlessly smooth. Shelter 6 is for those who don’t slowdown, who live unapologetically and embrace every moment without holding back.”  shares Badshah, co-founder of Shelter 6.

Mokksh Sani, Co-founder of Cartel Bros and Founder of Living Liquidz and Mansionz, adds, “With Shelter 6, we are bringing the next big wave in premium spirits. It is bold, energetic and crafted with absolute integrity. After the success of The Glenwalk and The GlenJourneys, we wanted to explore a new dimension that connects craftsmanship with cultural energy. Badshah brought that vision to life, combining authenticity, attitude and artistry in one bottle.”

The launch of Shelter 6 further strengthens Cartel Bros’ reputation as pioneers shaping India’s premium beverage market through creativity, innovation and strategic collaboration. Together with Badshah, they have created a vodka that transcends category and culture.

Shelter 6 will be available in key markets beginning November 2025, with flavoured variants scheduled for release in the following year. More than a spirit, it is a statement — distilled to perfection, crafted for confidence and destined to define a new era of high-energy indulgence.