Blenders Pride rolls out Four Elements whisky in Haryana

Blenders Pride from the House of Pernod Ricard India has expanded its premium whisky portfolio with the launch of Blenders Pride Four Elements in Haryana. The new expression was unveiled at a grand event at The Leela Ambience, Gurugram, blending whisky, fashion and the elemental forces of nature.

The launch was elevated through a haute couture showcase, where each element was represented through fashion. Actor Randeep Hooda, the evening’s showstopper, said, “As someone who proudly hails from Haryana, it was a special moment to be part of this launch. The concept of presenting the elements through fashion was truly innovative and allowed me to embody the sophisticated essence of this exceptional blend.”

Commenting on the brand’s strategy, Ishwindar Singh, General Manager – Marketing, Pernod Ricard India, stated, “This launch embodies our vision of crafting a flavour-rich experience that redefines the category. From the vibrant blend to the striking packaging, every detail is designed to captivate the senses.”

Crafted by Master Blender Kevin Balmforth, Blenders Pride Four Elements draws inspiration from air, fire, water, and earth. The whisky is a blend of four styles of Scotch malts and the finest Indian grain spirits, offering a refined balance of mellow woody sweetness and vibrant fruity notes.

“With Blenders Pride Four Elements, we offer a unique and differentiated experience to consumers,” said Kevin. “Each element plays a pivotal role in crafting the whisky’s character and intricate flavour profile.”

Blenders Pride Four Elements is presently available in Haryana and select states, including Uttar Pradesh, Goa, Rajasthan, Assam, Tripura, and Meghalaya, with a pan-India rollout planned soon.