Bombay Sapphire launches new global campaign

Bombay Sapphire has unveiled its latest global campaign, Step Into The Blue, an immersive initiative inviting consumers to pause and engage with the beauty of everyday life. Inspired by the brand’s iconic blue bottle, the campaign rolls out globally from May 2025 across key markets including Western Europe, North America, and Australia.

At the heart of the campaign is a striking new visual world that captures multisensory moments – from the clink of ice to the refreshing zest of a perfectly chilled BOMBAY SAPPHIRE & Tonic. The creative, developed with AMV BBDO and photographed by Gentl & Hyers, aims to inspire consumers to embrace lighter, elevated experiences.

“We all know how fast-paced life can be—and how easy it is to slip into autopilot,” said Natasha Curtin, Global VP, Bombay Sapphire.  Natasha added, “Step Into The Blue is an invitation to reconnect with the beauty that surrounds us.”

The campaign will be brought to life through a comprehensive 360° activation plan, including digital media, influencer partnerships, and live experiences. “With immersive events and a major global sports partnership on the horizon, this is just the beginning,” Curtin added.

The campaign begins its paid media rollout in the UK and Italy on 19 May, followed by France and North America in June.