Bushmills unveils 46YO whiskey in Dubai Duty Free

Gulf Beverages FZE, in partnership with Dubai Duty Free, has unveiled the Bushmills 46 Year Old Single Malt Irish Whiskey Secrets of the River Bush, a rare and prestigious whiskey limited to just 300 bottles worldwide. This ultra-premium 700 ml release, priced at US13500 per bottle, is now available exclusively at Dubai Duty Free, making it a must-have for collectors and connoisseurs.

Crafted by Bushmills Master Blender Alex Thomas, this exceptional whiskey has been aged for nearly half a century in sherry casks from the renowned Antonio Paez Lobato Cooperage, resulting in a rich and complex flavour profile that embodies four centuries of Bushmills heritage.

At an ABV of 46.3 percent, each bottle is elegantly presented in a numbered wooden box featuring an etched design inspired by the River Bush’s winding path through volcanic rock. In-store, Dubai Duty Free and Gulf Beverages have created a luxurious hexagonal display that mirrors the famous Giant’s Causeway basalt columns, adding an artistic touch to this landmark launch.

The Bushmills showcase at Dubai Duty Free also features the 26 Year Old Single Malt, another regional exclusive, alongside an extensive lineup of Bushmills’ finest expressions, including 10YO, 12YO, 15YO, 21YO, 25YO, and 30YO.

Chirag Aggarwal, Group Business Manager, Travel Retail, Gulf Beverages, hailed the launch as “one of the most significant luxury product launches in global travel retail in 2025,” targeting high-end whiskey collectors.

Sharon Beecham, Senior Vice President-Purchasing, Dubai Duty Free, emphasised the importance of such exclusive releases, stating, “This is a perfect example of how the partnership between Dubai Duty and Gulf Beverages is focused on curating a significant pipeline of prestigious launches from our portfolio of premium+ brands. By introducing a series of the most authentic and exciting new product launches, many as firsts for the region, Dubai Duty Free has become renowned as the leading specialist destination in the region for new discoveries from the world’s leading spirits brands.”

With its commitment to bringing rare and sought-after spirits to market, Gulf Beverages continues to strengthen its presence in the global luxury drinks industry, offering travellers and collectors unparalleled access to some of the world’s most exclusive whiskeys.