Captain Morgan launches Captain Morgan Muck Pit

Captain Morgan is stirring the spirits world with the launch of Captain Morgan Muck Pit Brew, a flavour-forward innovation that blends the essence of Caribbean rum-making with modern drinking occasions. Drawing inspiration from the legendary ‘muck pits,’ where overripe fruits ferment under tropical heat to enhance rum’s richness, this new release brings a vibrant tropical twist to the iconic spiced rum.

Captain Morgan Muck Pit Brew is a gently sparkling 4 percent ABV beverage combining Captain Morgan Original Spiced Gold, brewed mangoes, and a hint of hops. The result is a unique liquid with the body of a beer and the finish of a spirit, crafted for casual settings like pubs, gardens, and festivals.

"Captain Morgan Muck Pit is more than just a product innovation; it’s a new brand extension that champions flavour," said Mark Sandys, Chief Innovation Officer at Diageo. "We can’t wait for it to hit pubs and festivals this summer."

Patricia Borges, Global Gin & Rum Director at Diageo, added: "Rum is a versatile liquid, and Muck Pit Brew helps us reimagine its place in everyday drinking occasions. This launch marks an exciting new chapter for the rum category."

Available initially across select Great Britain venues via LWC Drinks, retail rollout is slated for 2025.