Carlsberg launches Kronenbourg 1664 Blanc in Karnataka

Carlsberg India has officially introduced Kronenbourg 1664 Blanc to Karnataka, marking the arrival of the iconic French wheat beer in one of India’s most vibrant beer markets. With its signature citrusy twist and elegant blue bottle, the super-premium beer is now available across select bars, restaurants, and retail outlets across the state.

Partha Sarathi Jha, Vice President – Marketing, Carlsberg India, said, “We are thrilled to bring 1664 Blanc to Karnataka, a region that continues to embrace global lifestyle trends and premium experiences. With its French heritage, iconic blue packaging, and unmistakable flavour, 1664 Blanc stands for ‘Good Taste with a Twist’. We are confident it will resonate with consumers seeking sophistication, quality, and a touch of flair.”

With an alcohol content under 5 percent, Kronenbourg 1664 Blanc offers a smooth, light-bodied taste with refreshing hints of citrus, white peach, and exotic spices.

Already popular in Maharashtra, Goa, and Chandigarh, 1664 Blanc’s Karnataka debut reinforces Carlsberg’s commitment to growing its super-premium portfolio in India’s expanding beer landscape.