Carlsberg’s new beer shipped by electric transport

Carlsberg Sweden, in collaboration with freight tech company Einride, has launched a limited-edition, alcohol-free beer dubbed ‘Electric Beer’, shipped entirely using electric, emission-free transport.

The launch coincides with the second wave of Carlsberg and Einride’s partnership in Sweden. By the end of the year, Einride’s AI-powered electric freight system is expected to handle 35-40 percent of Carlsberg Sweden’s freight operations in the country’s southern and western regions.

The special edition beer features a QR code on the can, which gives users access to detailed data on the brewing process and the beer’s journey. By focusing on key logistics routes between Malmö, Falkenberg, and Gothenburg, the feature offers a deep dive into the transportation technology, making the carbon neutral supply chain visible and interactive.

This launch underlines Carlsberg’s commitment to innovation and sustainability, as well as the growing intersection between tech-driven logistics and the beverage industry.