Chason Shanishvara to expand Foster’s Beer market

Chason Shanishvara Beverages LLP, a joint venture between Shanishvara Alcobev Asia Pvt. Ltd. and Chason Beverages Pvt. Ltd., has entered into an exclusive sales and distribution agreement with Mount Shivalik Industries Ltd., part of the renowned Kals Group.

This agreement grants Chason Shanishvara the exclusive rights to distribute Foster’s Beer, a globally recognised brand, across key markets, including Gujarat, Daman & Diu, and Silvassa, while further consolidating its existing presence in Rajasthan and Maharashtra.

The joint venture brings together complementary strengths from both partner companies spearheaded by Dhun Thacker, known for his deep regional insight and robust distribution networks across Western India, and Prasan Chawla, whose expertise in public relations and strategic brand positioning enhances the company’s visibility and consumer engagement.  

The agreement with Mount Shivalik Industries significantly strengthens Chason Shanishvara’s portfolio, catering to an increasingly discerning consumer base that seeks quality international beer brands. This partnership also leverages Mount Shivalik’s strong production capabilities and brand equity, aligning well with Chason Shanishvara’s agile distribution strategies and scalable operations.

By combining regional expertise with brand-led growth, Chason Shanishvara Beverages is not only bringing Foster’s to new markets, it is also redefining how premium alcoholic beverages are positioned, distributed, and consumed in India. The venture’s structure allows for future scalability, including potential expansion into other regions and product lines.