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Chivas Regal has unveiled a sleek new look for its award-winning Chivas Regal 18 years. The elevated, redesigned bottle, housing the same award-winning Scotch -features a 25% glass weight reduction on its flagship 70cl bottle and fully recyclable outer packaging.
The new look was unveiled at the House of Chivas at Ajio Luxe Weekend 2025 amid a number of renowned personalities from the fashion and entertainment industry. Conceived by designer Kunal Rawal, the House of Chivas was a sophisticated haven celebrating opulence and craftsmanship.
The updated bottle features a taller, prouder silhouette with rounded shoulders, and a jewel-like, layered, and multi-faceted label. The iconic Luckenbooth, a traditional Scottish symbol that embodies Chivas Regal’s heritage and values, is now positioned at the heart of the label, and embossed into the glass base. The classic Chivas Regal shield and crossed spears signify protection and loyalty, reflecting the brotherhood of James and John Chivas, whose entrepreneurial spirit set the groundwork for the world’s first luxury whisky.
Commenting on the launch, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “The re-imagined Chivas 18 bottle is a testament to our unwavering dedication to luxury featuring a refined and contemporary design that resonates with the modern whisky connoisseur. At the same time, it highlights our ongoing efforts to minimise environmental impact towards a more sustainable future.”
The new design brings Chivas Regal 18 in line with Chivas Regal 12, which unveiled a contemporary new look in 2021, and follows the transformation of Chivas Regal Ultis XX (aged 20 years) and Chivas Regal XV (aged 15 years).