Co-Creation Research Lab at IIHTTRC next week

Banarsidas Chandiwala Institute of Hotel Management & Catering Technology is set to introduce the Co-Creation Research Lab during the 15th India International Hotel, Travel & Tourism Research Conference (IIHTTRC 2025), scheduled from February 27 to March 1. Themed ‘Rethinking Tourism & Hospitality: AI and Sustainable Transformation,’ the conference will serve as a platform to explore cutting-edge advancements in the industry.

This pioneering initiative will bring together leading researchers, academicians, and industry experts to collaboratively develop innovative research projects in travel, tourism and hospitality. Designed to foster trust, respect and openness, the lab will encourage participants to share expertise, ideas and resources through interactive workshops and brainstorming sessions. The goal is to generate groundbreaking research articles and projects that push the boundaries of hospitality and tourism innovation.

The Co-Creation Research Lab aims to drive innovation and creative thinking, providing participants with a platform to exchange ideas, develop projects with expert guidance and gain insights into industry trends. It will facilitate networking and collaboration, helping stakeholders identify potential research and development initiatives while strengthening hospitality and tourism education.

With support from media partners and hospitality beverage partners—Scope Beverages, Rad Elan, Bad Monkey, and Blue Eyes—the initiative seeks to advance industry knowledge and solutions. By bringing together key industry stalwarts, this collaborative effort will equip participants to tackle emerging challenges and capitalise on new opportunities, contributing to the growth and evolution of the hospitality and tourism sectors.