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The luxury sipping tequila, Cristal Azul has officially entered the Indian market with its debut at ProWine 2025. The launch event brought together industry experts, entrepreneurs, and hospitality leaders, marking a significant moment for India’s growing premium spirits landscape.
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Produced in Mexico and perfected in New York, Cristal Azul blends heritage with contemporary refinement. Born from the agave-rich soils of Jalisco and shaped through the sophistication of New York’s palate, the tequila reflects a dual legacy—deeply rooted in centuries-old Mexican craftsmanship and elevated through global sensibilities. Made exclusively from 100 percent Blue Weber Agave and fine-tuned through curated tastings with international specialists, the brand has earned worldwide attention for its bold yet exceptionally smooth flavour profile.
Founded by two New York–based entrepreneurs driven by a shared passion for fitness and fine spirits, Cristal Azul emerged from their search for a plant-based, naturally lower-calorie spirit that didn’t compromise on depth or character. Their journey led them to the heart of Jalisco, where the tequila was crafted to embody purity, sophistication, and a sense of conviviality.
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The brand is set to roll out across major Indian metros, beginning with Kolkata, followed by Mumbai, Delhi, Bengaluru, and Goa, before expanding nationwide through select premium retail stores and leading craft cocktail bars.
Cristal Azul’s India portfolio includes: Extra Añejo, aged over three years with complex vanilla and oak aromas, priced at Rs 23,500; Añejo, aged over two years with rich vanilla, chocolate, and tobacco notes, priced at Rs 12,000; Reposado, aged over one year with a golden hue and layered woody-vanilla character, priced at Rs 7,550; Blanco, offering crisp, citrus-driven agave clarity for cocktails, shots, or sipping neat, priced at Rs 6,950; Gold, a smooth blended tequila with subtle oak and vanilla cues, priced at Rs 2,950; and Silver, an ultra-smooth blend with bourbon-style warmth, also priced at Rs 2,950.